Prepare the document with pictures, contact information, and testimonials. You can use this to send to journalists or any media, to request they interview you or to get someone's attention. If you're prepared and have one in your kit then it's ready to go at a moments notice. It is easily emailed and presents a professional image.
I realize the hard thing is that readers are not necessarily writers and could feel intimidated in writing a review. I'm going to take all that angst away though today and give you an opportunity to simply copy the simple reviews I've done at the end of this post and fill in the blanks.No more excuses.