When you begin your writing career it can be enough to write just for the sake of getting it done, but that changes when you start thinking about marketing. If you're going to publish your book and want to build a brand then you need to look at your work, answer some tough questions, and… Continue reading Building Your Brand and Tag Lines. Why It’s Imperative to Identify the Genre and Sub-Genre of Your Work.
Get clear on your target audience and build a strategy that markets to them directly.
If you think you don’t have a personal brand, then I’ll let you in on a secret: Whether you realize it or not, your actions, the way you speak, how you hold yourself, where you go, what you do, what you write, and your work itself all come together to present a perceived version of your brand.