Get clear on your target audience and build a strategy that markets to them directly.
Prepare the document with pictures, contact information, and testimonials. You can use this to send to journalists or any media, to request they interview you or to get someone's attention. If you're prepared and have one in your kit then it's ready to go at a moments notice. It is easily emailed and presents a professional image.
I realized that writing is about the heart, and not so much the head. If I can evoke an emotion response from you, I've done something right.