Take the word and bring it alive. For example: Her voice reminded me of a night 'round the campfire--warm, smokey, and tinged with a bit of fire when she got angry.
n the literary world there seems to be a divided acceptance and usage of speech tags. To me, they're sometimes necessary but overall they're over used and redundant.
That's all just a fancy way to say you get together in a room with other writers, you write, and because you don't want to be the only one not writing, you write more. And what happens when you write? Yup, you guessed it--words get on the page and magic will begin to spill out.